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Explore options for growing your remodeling business, get actionable steps to increase revenue and profit, and walk away with valuable insights on your digital presence.
 

Builder Funnel

The Marketing Agency for Remodelers and Custom Home Builders

The Builder Funnel Team - 2025

Builder Funnel is a strategic marketing agency whose mission is to help design-build remodelers and custom home builders achieve sustainable business growth.

You are Awesome. Don't forget it.

 

Built on a Strong

Foundation

My name is Spencer Powell, Founder & CEO of Builder Funnel, and my family has been building homes for over 100 years. I grew up around family business and did plenty of grunt work learning the basics.

Born out of a need to attract customers after the 2008 recession, we built our agency from direct mail operations to focus solely on helping remodelers and home builders market their businesses effectively. 

My family's legacy was built on this industry. That's why we exclusively work with design-build remodelers and custom home builders, and this specific purpose makes us the best at what we do.

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We're the Best at What We Do

Here's Why

Mastery

Just as your beautiful renovations demonstrate the quality of your work, we're proud to showcase our marketing mastery here.

Case Studies

Strategy

Marketing without a plan is like building without a blueprint. We create your strategic marketing plan first so your efforts tie together and get real results.

Services
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Industry

We're here to help remodelers and custom builders. No other agency is this focused. See how we're promoting companies just like you on Remodeler Stories.

Stories
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Adaptability

This industry moves quickly so we evolve constantly and share everything we know openly in our Remodeler Growth Community.

Community
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Builder Funnel

Core Values

Always Be Learning

Keeping up with the industry is easy when you love to learn.

Deliver Positive Customer Experiences

Our whole team celebrates when you have a good experience.

Achieve More Together

When we work together, there is no limit to what we can do.

Do the Right Thing

We're honest and transparent. Your trust is our greatest honor.

Always Be Teaching

We want you to be successful! We'll share all we know.

Always Be Pushing the Limits

An unofficial core value of ours - we never settle when better results can be achieved.

Meet Your

Team of Experts

We love marketing. We love remodeling. And we love to have fun combining the two together! 

Check out our Careers page if you're interested in applying to join our team.

Spencer Powell - Founder & CEO @ Builder Funnel

Spencer Powell

Founder + CEO
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Danielle Russell

President
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Kelly Schrump

Director of Client Service
Caitlin-1

Caitlin Kuiper

Director of Website Service
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Andi Paradis

Creative Director
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Dominik Sanders

Media Manager
Sarah Gibson

Sarah Gibson

Executive Assistant
Ricky First - Sr. Marketing Consultant @ Builder Funnel

Ricky First

Sr. Marketing Consultant
Patrick Russell

Patrick Russell

Marketing Consultant
Roslyn Palmer - Web Designer @ Builder Funnel

Roslyn Palmer

Web Designer
Tyler Sinden - Website Strategist @ Builder Funnel

Tyler Sinden

Website Strategist
Logan Daniels - Paid Ads Strategist @ Builder Funnel

Logan Daniels

Paid Ads Strategist
Kai Biami - Strategy Consultant @ Builder Funnel

Kai Biami

Strategy Consultant
Malachi Price - Sr. Strategy Consultant @ Builder Funnel

Malachi Price

Sr. Strategy Consultant
Esther Knicely - Account Manager @ Builder Funnel

Esther Knicely

Account Manager
Jen Hatzung - Sr. Account Manager @ Builder Funnel

Jen Hatzung

Sr. Account Manager
Maddie Garber

Maddie Garber

Account Manager
Kayla Berlin - Account Manager @ Builder Funnel

Kayla Berlin

Account Manager
Tyler Stearns - Account Manager @ Builder Funnel

Tyler Stearns

Account Manager
Liz Palazzo - Sr. Marketing Strategist @ Builder Funnel

Liz Palazzo

Sr. Marketing Strategist
Zack Pierola - Marketing Strategist @ Builder Funnel

Zack Pierola

Marketing Strategist
Matt Ehrlich - Marketing Strategist @ Builder Funnel

Matt Ehrlich

Marketing Strategist
Alyssa Ramirez - Marketing Strategist @ Builder Funnel

Alyssa Ramirez

Marketing Strategist
Kayloni Piotraschke - Marketing Strategist @ Builder Funnel

Kayloni Piotraschke

Marketing Strategist
Susie Maurer - Content Writer @ Builder Funnel

Susie Maurer

Content Writer
Camille Henderson - Sr. Content Writer @ Builder Funnel

Camille Henderson

Sr. Content Writer
Jason Collins - Content Writer @ Builder Funnel

Jason Collins

Content Writer
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Charlie Schwanz

Content Writer
Peyton Goverman - Content Writer @ Builder Funnel

Peyton Goverman

Content Writer
Cameron Grajek - Sr. Marketing Specialist @ Builder Funnel

Cameron Grajek

Sr. Marketing Specialist
Zach Jisa - Marketing Specialist @ Builder Funnel

Zach Jisa

Marketing Specialist
Ava LaRue - Marketing Specialist @ Builder Funnel

Ava LaRue

Marketing Specialist
Autumn Jackson - Marketing Specialist @ Builder Funnel

Autumn Jackson

Marketing Specialist
Paige Caldwell

Paige Caldwell

Marketing Specialist

 

Love what you see?

Achieve lasting results for your design-build remodeling or custom home building business.

 

Schedule Meeting

In Partnership With

4 Level Coach Remodelers Advantage Remodeler Growth Community HubSpot construction-consulting