Builder Funnel has helped contractors all over the United States and Canada use inbound marketing to achieve amazing results for their comapnies. From ranking on the first page of Google to getting the most leads possible for advertising campaigns, we've been around the block when it comes to advertising for contractors. Here's our take on creating an effective advertising plan for your company.
It might be easy to create an advertising budget, hire a company, have them run ads, and call it a day. But that method will not produce even near the best results. Advertising has multiple components. For example, a single Google ad needs a landing page that converts visitors into leads. The landing page might offer something like an ebook, checklist, or consultation. Crafting these components might fall under inbound marketing. On the other hand, you will need to choose keywords to target with your ads. Keyword research falls under SEO (Search Engine Optimization). These are just a few examples of why advertising isn't as simple as it may seem.
But having a comprehensive marketing strategy will make sure all the additional components are in place so you get the best results with your ad campaigns.
What do you want to get from your ads? Do you want to drive more traffic to your website? Do you just want to generate leads? Maybe you want to drive phone calls to your business or help people find you in Google Maps. On the other hand, your main goal may be to generate awareness for your business and become the business where everyone in your area knows your name. No matter what your goals are, they should be clearly defined before you begin advertising.
From Google to Houzz and Facebook to Yelp, there are many ways local contractors can advertise their companies online. That's not even to mention traditional advertising methods such as billboards, magazine ads, newspaper ads, radio, and others. Here's a list of just a few of the different platforms you can use to advertise as a general contractor.
GoogleAlthough there are certainly more places to advertise, this is a good place to start. We recommend starting with Google AdWords and Facebook advertising. Then you can see if any of the other options would make sense for your business!
Thankfully, you don't need to put up a billboard in Times Square to get the best advertising results as a contractor. Many of our clients blow the competition out of the water with only digital ads!
You know where to start with your ads, but what tools should you use to make your initial plan all come together? Here's an essential list to get you started
Before you get started, we have a few helpful articles we wanted to share with you on the subject of contractor advertising.
Is all this overwhelming? Do you want to give up and not advertise at all? Before you do that, remember you can hire someone to help whether that's us or another agency!
We've been working with contractors for years and know exactly how to target your ideal audience with advertising! From getting your ads to show up in the top spots in Google to generating hundreds of leads using Facebook alone, we've achieved some great results for our contractor clients! We'd love to work with you and finally get your ads to generate the leads you want!
