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  • Builder Funnel team planning marketing strategy and workflows with sticky notes during a collaborative session.
    Builder Funnel Isn't a Marketing Agency.
    We're a Strategic Growth Partner for Remodelers & Custom Home Builders
  • Builder Funnel team planning marketing strategy and workflows with sticky notes during a collaborative session.
    WHAT MAKES BUILDER FUNNEL DIFFERENT
    OUR APPROACH:
    One connected Ultimate Digital Marketing System that makes your growth predictable.
  • Builder Funnel team planning marketing strategy and workflows with sticky notes during a collaborative session.
    HOW BUILDER FUNNEL CAN HELP YOU GROW
    OUR SERVICES:
    Strategy, website, SEO, AIO, ads, email, social media, and more: one system, not scattered tactics.
  • Builder Funnel team planning marketing strategy and workflows with sticky notes during a collaborative session.
    HOW BUILDER FUNNEL HAS HELPED YOUR PEERS
    OUR Clients:
    We exlusively work with remodelers and custom home builders. 190+ businesses grown, $250M+ in sales.
SOUND FAMILIAR?

Your work is exceptional.
Your pipeline is a guess.

Word of mouth built your business, and it still brings in good work. But somewhere between $2M and $5M, most remodelers hit the same wall: the referrals keep coming, just not reliably enough to plan around. So you end up guessing.

You can't see past your backlog.
Booked through spring, no idea about summer. Every forecast is a guess, and every slow stretch feels like it came out of nowhere.
The leads aren't the ones you want.
Small projects, tire-kickers, homeowners shopping on price. You're staying busy, but not with the high-margin work you're actually best at.
You're still the whole sales department.
Nothing closes without you in the room, which means growth is capped at how many nights and weekends you're willing to give it.
None of that is a marketing problem you can solve with more posts, more ads, or another vendor. It's what happens when growth is left to chance.
WELCOME TO BUILDER FUNNEL

We've been where the math stops working.

We're not going to pretend we've never had a hard year. We've had the quarter where the pipeline went quiet and the spreadsheet stopped cooperating, and we know exactly what that does to a business, and to the person carrying it.

That's why we don't sell hope or hand you a report full of impressions.

We build systems, and we show you the numbers.

Only builders and remodelers.
You've probably worked with an agency that learned your business on your dime. For 16 years we've served one industry. You'll never pay us to figure out yours.
We only grow if you do.
You'll never get a report from us celebrating impressions. We measure the same things you do: signed projects, revenue, and gross margin. If those aren't moving, neither are we. We'll be the first ones to say so.
BUILT ON RESULTS
YOU CAN CHECK
$0M+
in revenue generated for our clients across the U.S. and Canada
0+
building companies have trusted us to grow their business
0
years in business serving remodelers and home builders
0x
Inc. 5000 fastest growing company honoree 3 years in a row
HOW IT WORKS

Three steps to a pipeline
you can plan around.

Step 01: Get the foundation right.
A website built to convert, and the tracking that proves it does. Everything else plugs into this, which is why it comes first.
Step 02: Grow with a team beside you.
Your dedicated team runs all five pillars of growth month over month, attracting the right homeowners.
Step 03: Add power as you grow.
Bigger goals need more fuel. Layer on SEO, AI search, social, or email boosters when you're ready... without starting over.
That's it. Whether you're just getting your digital house in order or you're ready to command the spotlight, our team will help guide you toward your best option for an ongoing partnership that will ensure your marketing works harder, gets smarter, and evolves with your business.

Five things move your revenue.
Your plan tells us which one to fix first.

Most remodelers are told they need more leads. Usually that's not the problem: the leak is somewhere else, and more traffic just makes it more expensive. So we find the real constraint before we spend a dollar on tactics.

Pillar 01: Attract
Getting more of the right homeowners finding you, not just more traffic.
Pillar 02: Convert
Turning the visitors you already have into real conversations.
Pillar 03: Nurture
Staying in front of the 96% who aren't ready today, so you're the first call when they are.
Pillar 04: Close
Signing more of what's in your pipeline, at the size you want.
Pillar 05: Measure
Knowing which dollars produced which projects, so you can spend the next one with confidence.
OUR SERVICES

Everything your growth needs.
Nothing you don't.

Every service below is part of one system, sequenced by what will move your number fastest.
You'll never be sold a channel just because it's on the menu.

MARKETING

Marketing Strategy

Where growth starts. We map your market, audience, and goals, then build the roadmap that directs every channel so they work together instead of in silos.
WEB

Website Design

A remodeler or builder website that's designed to earn trust, turn visitors into leads, and give every other marketing channel a strong place to send traffic.
ADS

Paid Ads

Data-driven paid ads strategy across Google and Meta that turns your ad spend into ready-to-hire homeowners, qualified leads, and signed projects.
AIO

AIO

Homeowners are asking AI about their projects before they ask you. We make sure ChatGPT, Google AI Overviews, and more answer with your name.
SEO

SEO

The long game that compounds. We build the technical foundation, content, and local authority that gets your business found by homeowners.
VIDEO

Video

Video and visual content that shows off your work, builds trust faster, and lifts conversion across your website, ads, and sales process.
SOCIAL

Social Media

Your best work deserves better than your camera roll. A consistent content system that builds trust, keeps you top of mind, and turns followers into booked projects.
EMAIL

Email Marketing

You can't control when a homeowner is ready, but you can be the first call. Automated sequences that stay in front of past leads until their project finally starts.
REMODELERS LIKE YOU,
RESULTS LIKE THESE.
TRUSTED BY YOUR PEERS

We only grow if you do.

Our core purpose is to foster growth in individuals and companies. It starts with our own team, and it extends to every builder and remodeler we partner with. Growth isn't a tagline here; it's the whole point.

Don't take our word for it. See what your community is saying about working with Builder Funnel.

  • Our team at Builder Funnel has been really supportive and has done a great job of meeting us where we are as a business. Working with them has been smooth from the very beginning and their approach has felt like the right fit for our current stage of growth. Everyone is knowledgeable, which gives us confidence in their recommendations, and they're genuinely kind and easy to work with. That has made it easy to be open about our goals and trust that Builder Funnel can help us achieve them
    Jackie Medina
    MG Construction
  • The team working on my account are AMAZING! I can't say enough good things about them. They are truly experts at what they do. In addition to their contracted deliverables, they are always happy to offer advice above and beyond what they are obligated to do. I've implemented their tips and can see it working. In less than a year, we've seen substantial improvement in conversions on our website and in moving leads through our sales pipeline. It's easy to see the ROI because they provide detailed reports which I can verify myself; there's no sugar-coating the results. I'm very happy we decided to go with Builder Funnel.
    Brandi Apostolos
    J&J Construction of Illinois, Inc.
  • We've had the pleasure of working with Builder Funnel for a little over a year, and they've been a valuable marketing partner for our team. Their strategic approach to website optimization, email marketing, and lead generation has helped us strengthen our overall marketing efforts and drive measurable results—including an increase in qualified leads, consultation appointments, and seminar attendees.
    Caitlin Copley
    Jackson Design and Remodeling
  • Our company has been very impressed by the in-depth work and knowledge Builder Funnel has been employing on our behalf. They are so knowledgeable and responsive that I couldn't ask for more! We are thankful to be working with this team and look forward to many years of mutual success together.
    Garrett Erath
    Exodus Design Build
  • I have been a client of builder funnel since August last year and they have given me amazing results for my Design build company. Their team is amazing. They are very dialed in and strategic with their planning. Great communication and support. I highly recommend them.
    Erin Robert
    Kitchens by Good Guys
  • Really did not have much of an idea of how to attack marketing. With their blueprint model have a great plan and have seen about 4X on our leads since implementing three months ago. Very happy.
    Alex Wolfe
    Wolfe Homes
  • We have been using Builder Funnel for a few months now. They did a great job re-building our website. Maddie, Zach and the rest of the team have been a pleasure to work with so far. We are already seeing positive results in our lead flow.
    Wes Busby
    Silver Oak Remodel
  • Builder Funnel has a great staff and they do great work. I would highly recommend them to any remodeling company that is looking for a marketing partner to create/improve their online footprint and lead generation.
    Nicholas Donlin
    Zenith Design + Build
  • Excellent Results with Builder Funnel. Working with Builder Funnel over the past few months has been a game-changer for us. Their development of our new website and integration of the HubSpot platform have significantly improved our marketing efforts.We now have better insight into our audience through blog posts and email campaigns, helping us attract more traffic and tailor our outreach effectively. Builder Funnel’s expertise and support have been outstanding, and we’re thrilled with the results so far.
    James Bryant Boyd
    J. Bryant Boyd Design-Build
  • We knew we had to do more marketing to continue to drive and build our business. I had been following Spencer’s podcasts for a long time and felt they were the right marketing agency for us. We hired them to develop, implement and manage our marketing plan and redesign our website. They have done wonders to increase our exposure digitally and drive homeowners to us. Maddie and her team have been great and very attentive to our questions and making suggestions when they feel it is right. We are looking forward to our continued partnership.
    G&L and Sons Renovations
  • We contracted with Builder Funnel on a comprehensive marketing campaign and are very impressed with their professional organization, thoughtful client care and detailed communication. If you enjoy stellar service from high-performing pros who prioritize personal service, you definitely want to connect with Builder Funnel!
    Matt Ducharme
    MGD Builders
  • Builder Funnel has brought our company a strategic approach that has improved our online content and increased our leads year after year. Kelly and her team are always friendly, responsive, and helpful. They go out of their way to help when we need it.
    Country Classics
  • We hired Builder Funnel a few years ago. They have far exceeded our expectations, the numbers don't lie. We look forward to growing our company with their help.
    Brad Sawler
    Oxland Builders
  • Builder Funnel has been great to work with. They are very prompt when answering emails, trouble shooting issues and being there when we need.
    Melissa Capretta
    Payne & Tompkins Design • Renovations
  • First Class Lawncare, the company I work for, was using Builder Funnel about a year and a half ago for all of our marketing needs. We ended up leaving to see what other marketing companies could do for us. WELP, we were so wrong!! We came running right back to Builder Funnel after having difficulties and a lot of broken promises with other companies. Of course they took us back with open arms and are excited to get us back on track! We truly didn't know how good we had it with them when we worked with them the first time!! Kelly, Liz, and the team are absolutely amazing and very responsive. I would recommend Builder Funnel to anyone who is in need of marketing. Thank you, Builder Funnel!!!!
    Katie Francisco
    First Class Lawn Care
  • The Builder Funnel team have been great to work with. From optimizing and adding necessary content to both our website and social media, our lead quality and engagement has increased tremendously. We look forward to keep building out our marketing plan with the Builder Funnel team!
    Chuck Pearce
    Top Choice Builders
  • The Builder Funnel Team are experts when it comes to SEO and Inbound Marketing and working with them was truly a pleasure. After a detailed analysis of our website, they came to us with solutions that will help improve our ranking on Google organically and secure more qualified leads. Always amicable and friendly, their organized approach was clear and easy to understand.
    Varak Balian
    Golden Bee Homes
  • Working with Builder Funnel has been a game changer for us! We have seen steady and measurable results. They are very responsive, great at providing feedback and the communication is excellent.
    Spears Design Build Group
    (formerly Ken Spears Construction)

Ready to stop guessing where your next project is going to come from?

Bring your revenue goal and your numbers. We'll show you exactly what it takes to get there... and tell you honestly if we're not the right fit.